Do you make the most of Pinterest's marketing opportunities? Most people believe that Pinterest is only a site to put recipes, clothing, and dream home ideas.
It is a powerful marketing tool that may help businesses and artists grow their followings and produce consistent traffic.
When utilized effectively, Pinterest can revolutionize the way you market your blog, e-commerce store, or even something as unique as sound buttons or audio products.
When done correctly, it transforms from a visual platform into a sustained source of traffic.
In this article, we explore seven Pinterest marketing ideas that truly work and how you can start using them today.
Discover the Seven Pinterest Marketing Ideas
Looking to grow your brand, boost traffic, or get more eyes on your content? Pinterest might be your secret weapon.
1] Create Eye-Catching Vertical Pins
- Design tall, scroll-stopping pins with vibrant colors, readable fonts, and strong visuals. Pinterest prefers a 2:3 ratio, which equals 1000 x 1500 pixels.
- Placing your website or emblem at the bottom promotes brand identification while inhibiting content piracy.
2] Use keywords to improve PIN descriptions.
- To improve discoverability in search results, include naturally occurring relevant keywords in your pin titles and descriptions.
- Include hashtags, call-to-actions like "click to learn more," and search terms that people are already using to find you.
3] For more details, use Rich Pins
- Allow Rich Pins to automatically retrieve information from your website, including article titles, availability, and prices.
- Enhance user engagement and attract targeted visitors to your website by fostering trust and providing relevant, contextual information.
4] Pin Consistently with a Scheduler
- Pin regularly using a tool like Tailwind to maintain visibility. Batch-create content weekly and schedule it to post throughout the week.
- Consistency helps to build momentum in Pinterest's algorithm and keep your content in front of viewers.